A Simple Strategy to Create Content People Actually Enjoy

Ever scrolled through your social media feed and felt like you were drowning in a sea of bland sales pitches? You know the kind—endless posts screaming “Buy this!” “Get that!” “Limited time offer!”

It’s exhausting, right?

Here’s the thing: your followers feel the same way.

If you want people to actually engage with your content (and eventually buy from you), you’ve got to offer more than just products. You’ve got to serve up value on a silver platter.

But what does that mean exactly? Let’s break it down.

The Formula: Create Content That Helps Your Audience Reach Their Goals

Remember the classic advice from Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook? He says, "There is no sale without the story; no knockout without the setup." And boy, is he right. The “setup” in this case is the valuable content you give your audience before you ever ask them to pull out their wallets.

But how do you create this magical value-packed content? It’s easier than you think.

Step 1: Educate, Don’t Sell

The first rule of value-packed content is to educate your audience. Leverage your industry expertise to teach them something they didn’t know before. This isn’t just about showing how great your products are; it’s about solving problems, answering questions, and making your followers’ lives easier.

For example, let’s look at what B2C wine retailer Winc did. They posted an Instagram carousel around the holidays, sharing the perfect wine pairings for Christmas celebrations. It was timely, relevant, and packed with useful information. Oh, and it subtly featured their products too.

Here’s why it worked:

• Timeliness: The post hit right when people were planning holiday meals.
• Problem-solving: It addressed a common challenge—what wine to serve with what dish.
• Subtle selling: The product placement wasn’t in-your-face; it was part of the solution.

Step 2: Tailor Content to Your Audience’s Needs

No matter what you’re selling, there’s always a way to educate your followers. The key is to think about what they need. What problems can you help them solve? What tips or insights can you offer?

Let’s say you’re in the gym apparel business. You could:

• Create reels: Showcasing workouts that can be done in under 15 minutes, perfect for busy people.
• Post infographics: Detailing how to prevent injuries with the right gear.

Or maybe you’re selling dog food. Why not:

• Share tips: On how to manage separation anxiety in dogs, a common issue for pet owners.
• Create a series: On the nutritional benefits of different ingredients in your dog food.

For those in the musical equipment niche:

• Host interviews: With musicians discussing their gear choices.
• Post tutorials: On how to get that perfect sound with your products.

Step 3: Mix It Up with a Promotional Posts

So, you’ve got your educational content ready to go. But don’t stop there! Mix it in with your promotional posts to keep things fresh and engaging.

Think of your content like a balanced diet—too much of one thing can get boring, but a mix keeps your audience coming back for more.

• Product showcases: Highlight what makes your products special, but do it sparingly.
• Behind-the-scenes looks: Give a peek into your process or company culture.
• User-generated content: Share testimonials or customer stories to build trust.

🤫Psst...Minta can handle all of your promotional post generation in a couple of clicks. Giving you more time back to create tailored educational posts to help your audience reach their goals.

Don't Underestimate The Power of a Follow

Here’s the bottom line: people are more likely to engage with your content if it offers them something valuable. Educational content doesn’t just drive social media engagement; it builds trust and positions you as an authority in your field.

And when people trust you, they’re more likely to hit that follow button. And guess what? A follow is often the first step toward a sale.

So, next time you’re planning your social media calendar, ask yourself: “Am I giving my followers something they truly want?” If the answer is yes, you’re on the right track.

Now go forth and create content that not only gets likes but also builds lasting relationships with your audience.