How to go Viral on TikTok: A Step-by-Step Guide (2025)

TikTok isn’t just another social media app it’s the place where brands or creators make their mark, build communities, and - let’s be honest - boost their sales. 

Going viral on TikTok is like hitting the jackpot of online engagement. 

One video could reach millions, put your brand front and center, and lead to that ultimate dream: a customer base that feels like a fan club.

And the best bit? TikTok’s unique algorithm means that anyone can go viral, whether you're an established brand or just setting up your profile. 

Unlike other platforms where you need a big following to get noticed, TikTok is all about what you post and how you post it. 

And today, we’re going to break down exactly how you can do it, step by step.

1. Use Trending Content to Go Viral on TikTok

Let’s kick off with an obvious one - jump on trends. 

Knowing when and how to ride the trend wave is key to grabbing attention and skyrocketing engagement - even if you’re brand new to the platform.

a) Research TikTok Trends That Have Viral Potential

TikTok trends are like gold nuggets: they’re everywhere, but only for a moment. 

Spotting them early and joining in can be your ticket to going viral. 

TikTok’s Creative Center and Discover tab are your secret weapons for finding what’s trending across dances, sounds, and challenges. 

Spend a few minutes scrolling through these each day, looking for patterns in what’s being shared, remixed, and liked. 

For example, on my discover tab I saw this mini-mic interview from meal delivery brand Hello Fresh. 

In the video they’re asking people on the street what their favorite pasta shape is.

This content format could be applied to virtually any retail vertical.

For example, if you’re selling mattresses, ask people about their nighttime routine. Or if you’re selling dog food, ask people about their favorite dog breed.

Remember, the right trend at the right time can send your video viral on TikTok overnight. So, dedicate time each day and save anything that could work to a swipe file.

🚀Pro Tip: As part of TikTok’s Creative Center, you can access an AI assistant called Symphony. Symphony helps you brainstorm and refine creative ideas that’ll help you go viral. Try it!

b) Align TikTok Trends with Your Brand’s Style

Trends are fun, but the key is making them fit your brand. When you align with a trend naturally, your content feels authentic, and it’s likely to get more engagement and go viral.

Every brand has its own voice, and not every trend is a natural match. 

The secret to how to go viral on TikTok without losing your unique style? Only jump on trends that feel true to you. 

For example, a fashion brand might showcase a trending style challenge, while a fitness brand could leverage wellness trends. 

Brands like Guess do this well—they don’t just follow what’s popular; they add their own spin, which makes their content stand out and resonate with viewers. 

Guess is seen as a premium brand. So, too many trends or cheap laughs dominating their feed would detract from their mystique and exclusivity.

A fine balance of trend and brand authenticity can help your content get views on TikTok to go viral.

c) Avoid Trend Overload

Trends are a powerful way to gain visibility, but remember: a well-rounded feed is even more powerful. Too many trends in a row can make your brand feel unoriginal.

While trends can boost social media engagement, relying on them entirely can lead to “trend fatigue.”

If you’re wondering how often you should post on TikTok to go viral, try balancing trends with unique content. 

Think of trends as the spice in your content mix—they add flavor, but they’re not the main ingredient. 

With a healthy mix of trend-driven and original posts, you’re not only staying relevant, but you’re also creating a recognizable style that’s uniquely yours.

2. How to Go Viral on TikTok with Hashtags & Keywords

Ready to reach a wider audience? Hashtags and keywords can make a huge difference, helping TikTok understand your content and show it to the right viewers.

a) Using Trending and Relevant Hashtags

Hashtags on TikTok aren’t just for looks - they’re a vital tool in getting your videos seen.

Choosing the right hashtags tells TikTok what your content is about, helping it reach people interested in similar videos.

Wondering how many hashtags on TikTok to go viral?

Aim for three to five per post.

This keeps your content focused without overcrowding the caption.

For an extra boost, use a mix of trending hashtags and niche hashtags relevant to your industry.

Trending hashtags increase your video’s visibility to a broader audience, while niche tags reach specific viewers who are more likely to engage.

You can find trending hashtags in the Discover tab or by simply searching keywords related to your video or instutry.

Community hashtags, like #WFH or #SmallBusinessCheck, are also powerful.

They connect your content with a focused, loyal audience - potentially growing your follower count and engagement rate over time.

b) Use TikTok SEO to Your Advantage

SEO is something typically associated with Google.

But TikTok has a search algorithm too. You can use the TikTok search functionality to both find trending topics that are likely to go viral, and add target keywords to your content and profile.

Let’s suppose you’re selling skincare products. 

Simply type ‘skincare’ into the search bar and you’ll discover a wealth of content ideas for your account.

You can try this on google too to generate more ideas. 

The reason this works is because these are topics that people are already searching for.

So, rather than looking for new ideas, simply create what people are already interested in.

Try different keyword variations and keep track of any interesting ideas that fit your brand’s appeal. 

Add these keywords to your content when you publish it.  And also add your core keywords to your bio too, to help your account show up when people look for content related to your niche.

3. How to Go Viral on TikTok: Timing and Consistency

Consistency isn’t just for fitness goals; it’s essential on TikTok too. 

Posting regularly and at the right times can increase your chances of catching viewers at their most active, helping your videos reach a bigger audience.

a) Posting Consistently for Algorithm Benefits

TikTok rewards consistency.

Each video has an equal chance of going viral, no matter your account size, but regularly posting can give you more opportunities to hit that sweet spot. 

So, if you’re asking, how often should you post on TikTok to go viral? The answer is: as often as you can keep it fresh and engaging, within your content production constraints. 

Start with a schedule you can stick to - think one to three posts per week. Building this routine signals to the algorithm that you’re here to stay, which can help keep your content circulating on viewers’ feeds.

Using a content scheduler (like Minta!) can help, especially if you’re managing a busy calendar. 

b) Best Times to Post on TikTok

Timing matters almost as much as frequency. 

TikTok’s algorithm considers how many people are watching and engaging with your content in the first few hours after posting. 

By hitting peak hours, you can capture more initial engagement, increasing the chances of going viral on TikTok overnight.

So, when’s the best time? Research suggests that Tuesdays at 9 a.m., Thursdays at 12 p.m., and Fridays at 5 a.m. tend to yield higher engagement. 

But don’t stop there—your unique audience might have different habits.

Use TikTok Insights to find out when your followers are most active. Check the Follower Activity report under your account’s Analytics tab for data on your audience’s peak times. 

This information is pure gold, allowing you to tailor your posting schedule for maximum reach.

Ultimately, a mix of consistent posting and timing that aligns with your audience’s habits is one of the most effective ways to make a video go viral on TikTok.

🚀Pro Tip: Minta’s auto-post feature posts your scheduled content at the exact time when it’s most likely to receive the most engagement. 

4. Going Viral on TikTok Starts with an Attention-Grabbing Hook

In the fast-paced world of TikTok, first impressions matter - a lot. 

With millions of videos competing for attention, you have just a few seconds to capture viewers before they scroll away. A great TikTok hook can stop them in their tracks and keep them watching until the very end.

a) The Importance of the First Few Seconds

TikTok is a platform where instant engagement rules. Most users decide within the first two or three seconds whether to watch your video or keep scrolling. This makes the opening moment critical.

Creating an eye-catching hook—like a bold question, surprising fact, or quick preview of what’s coming—can pull viewers in right away. 

For the best chance of going viral, start strong, and you’ll see higher engagement and longer watch times, which TikTok’s algorithm loves.

Try to avoid slow intros or drawn-out explanations. Instead, consider leading with a captivating shot, a quick cut to the “after” moment, or even a teaser for the end. 

The sooner viewers are hooked, the more likely they’ll stick around to see your entire video.

b) Techniques to Create Compelling Hooks

There are a few proven ways to capture attention:

• Tease the Outcome: Show a glimpse of the finished product or final result to create curiosity. This technique works wonders for DIY, recipe, or transformation videos.
• Use Humor or Shock Value: A funny line or surprising moment right at the beginning can make people pause. Don’t be afraid to add a little personality to grab interest.
• Flash a Bold Question: Start with an intriguing question, like “Ever wondered how to make a video go viral on TikTok?” This pulls viewers in and encourages them to keep watching to find the answer.
• Give the ‘After’ First: Start with the ending or final product before showing the process. This creates curiosity and keeps people engaged as they watch how it unfolds.

Whatever hook you choose, keep it quick and captivating. TikTok favors videos that viewers watch to the end, so a strong hook can improve your chances of going viral on TikTok overnight.

How to Go Viral on TikTok: Engage and Interact with Your Audience

Getting views on TikTok is one thing, but keeping people engaged is where the real magic happens. 

Interaction shows TikTok’s algorithm that people are genuinely interested in your content, which can help you reach even more viewers.

a) Engaging with Comments and Viewers

The more you interact with your audience, the more your content will stand out. 

Responding to comments, asking questions, and encouraging viewers to share their thoughts builds a sense of community. 

Wondering how many likes on TikTok to go viral? Likes, comments, and shares all count, and every bit of engagement boosts your chances of getting noticed.

Replying to comments with video responses is a great way to connect on a personal level.

It shows viewers you’re listening, and it’s an easy way to create more content. 

Plus, when people see their comments featured in a response video, they’re more likely to engage with future posts.

Including a call-to-action (CTA) in your videos can also increase engagement.

End your video by asking viewers to leave a comment, share their own experience, or respond with a video using TikTok’s Stitch or Duet features.

The more people engage, the more the algorithm will push your content onto new feeds, which is exactly how to go viral on TikTok without followers.

b) Collaborate with Other Creators

TikTok isn’t just about individual success; it’s about building a community. 

Collaborating with other content creators, especially those in your niche, can help both of you reach a wider audience. 

And the best part? You don’t need a massive following to start.

Consider partnering with other creators using TikTok’s Duet and Stitch features, or even by co-creating content. 

These collaborations are especially effective if you’re learning how to go viral on TikTok for free, as they allow you to tap into each other’s audiences without paying for ads. 

Look for creators who share your vibe or target audience, as this will make your collaboration feel natural and authentic.

If you’re new to TikTok, following potential collaborators, engaging with their posts, and gradually building a relationship can open doors. 

Once you’re ready, reach out with a proposal that’s a win-win for both of you. 

By interacting with viewers and connecting with other creators, you’re setting yourself up to make your videos go viral on TikTok.

How to Go Viral on TikTok: Experiment with Length and Format

TikTok may be known for its short, punchy videos, but that doesn’t mean every video should be the same. 

Mixing up your video length and format can keep things fresh, boost engagement, and help you reach more viewers.

a) Varying Video Lengths for Different Purposes

While TikTok allows videos up to 10 minutes long, it’s still a platform where short, snappy content shines. But here’s a secret: varying your video lengths can give you an edge. 

By mixing shorter, engaging clips with longer, more detailed videos, you can appeal to different audience interests and keep your content interesting.

For quick, impactful content, keep your videos under 15 seconds. These are perfect for easy-to-digest ideas, fun facts, or quick product highlights. 

For storytelling, how-tos, or tutorials, videos between 30 seconds and a minute work well. Longer videos (up to three minutes) are great for in-depth content that dives into topics your audience is really interested in.

So, if you’re looking to make a video go viral on TikTok, try testing different lengths and see what resonates. 

This variety not only keeps your audience engaged but also shows the algorithm you’re bringing something fresh to the table.

b) Testing Different Content Styles

TikTok is a platform that thrives on creativity, so don’t be afraid to experiment. 

Testing out different content styles—like tutorials, behind-the-scenes clips, challenges, and Q&As—can help you discover what works best for your brand. 

Not every video will go viral, but each one is a learning opportunity.

And if you’re wondering how long does it take to go viral on TikTok? 

The answer varies, but experimentation speeds up the process. 

By trying out different formats, you’re more likely to create something that clicks with your audience and gets picked up by the algorithm.

Different formats also keep your feed dynamic. 

One day, you could post a 10-second product tease; the next, a 1-minute how-to or a trend-based clip. 

Over time, you’ll get a sense of what works for you and your followers, helping you make your videos go viral on TikTok with consistency.

How to Go Viral on TikTok: Add Value and Humor

Going viral on TikTok isn’t just about trending sounds and quick cuts - it’s about creating content that’s valuable or entertaining (or both!). 

Adding humor or offering useful insights can make your content stand out and keep people coming back for more.

a) Using Humor in a Way That Resonates

TikTok is a platform where people go to unwind, laugh, and discover new things. So, if you want to make your video go viral on TikTok, don’t be afraid to have fun with it. 

Humor is one of the best ways to connect with viewers, and it doesn’t have to be forced. 

From a clever caption to a funny reaction, adding a bit of personality can make your videos more memorable.

Brands like Ryanair and Gymshark have nailed this approach, using humor that’s lighthearted, relatable, and true to their brand. 

Not every joke will land, but the more you experiment, the more you’ll understand what resonates with your audience. 

Remember, TikTok loves content that feels genuine and down-to-earth, so keep it natural and true to your style.

b) Educational and How-To Content That Adds Value

If humor isn’t your thing, focus on creating content that educates or offers behind-the-scenes insights. 

How-to videos, life hacks, and expert tips are all formats that perform exceptionally well on TikTok, especially when presented in a quick, engaging way. 

Adding value in this way positions your brand as a helpful resource, building trust with viewers.

Wondering how to make your videos go viral on TikTok without adding gimmicks? Informative content is a great place to start. 

Think of what your audience might find helpful—whether it’s product tips, tutorials, or answers to common questions. 

Even simple insights, like a quick explainer or behind-the-scenes peek, can go a long way in building your brand’s authority on the platform.

Brands like The Farmer’s Dog combine this approach with product announcements and dog tips, giving users something useful (e.g. the best way to pick up a dog) while staying on-brand.

By offering value, you’re not just chasing views; you’re building a loyal, engaged audience that wants to see more.

Adding value or humor to your content doesn’t just make your videos enjoyable - it also boosts your chances of going viral on TikTok overnight by giving people a reason to watch, like, and share.

How to Go Viral on TikTok: Cross-Promote Your TikTok Content

Want to increase your chances of going viral? 

Don’t keep your TikTok content confined to TikTok alone. 

Cross-promoting your videos on other platforms like Instagram, YouTube, and Facebook can help you reach new audiences, drive more views, and bring people back to your TikTok profile.

a) Expanding Reach through Other Platforms

Cross-promoting your content means you’re giving it a second life on other social channels. 

With platforms like Instagram Reels and YouTube Shorts, you can repost your TikTok videos with minimal editing and get the same value out of them. This not only helps you reach a wider audience but also increases the chances that your content will go viral on TikTok by driving more views and engagement back to your profile.

Think of each platform as an extra way to introduce your brand to new viewers. 

Sharing your TikTok content on Instagram Stories, Pinterest, or even as a clip on LinkedIn (depending on your brand) helps broaden your reach and establish a consistent online presence.

b) Leveraging Cross-Platform Traffic

Every platform has its unique audience, and when you cross-promote, you’re tapping into those varied audiences.

Each time someone watches or shares your content on another social channel, there’s a chance they’ll be intrigued enough to visit your TikTok and follow you there. 

This is especially effective if you’re learning how to go viral on TikTok without followers because it brings new viewers directly to your TikTok page.

Consider adding links to your TikTok profile in your bio or descriptions on other platforms to make it easy for people to find you. 

For example, if you’re sharing a TikTok video on Instagram, you can link your TikTok account in your bio for easy access. 

This makes it simple for new viewers to follow you, boosting your follower count and potentially making your videos go viral on TikTok.

Cross-promoting your TikTok content not only boosts your reach but also helps build brand recognition across multiple platforms. 

The more people see your content, the more likely it is to attract the views, likes, and shares needed to go viral on TikTok.

Conclusion: Putting It All Together to Go Viral on TikTok

By now, you have all the tools you need to understand how to go viral on TikTok. 

From leveraging trending content and hashtags to experimenting with video formats and engaging with your audience, each of these strategies plays a crucial role in boosting your TikTok success.

The best part? TikTok’s algorithm gives everyone a fair shot at virality.

You don’t need thousands of followers to have a hit video—you just need the right content, posted consistently, and timed to reach viewers when they’re active.

As you begin putting these strategies to work, remember that virality isn’t guaranteed. 

It takes time, experimentation, and a good dose of creativity. 

Don’t be afraid to try new things, track what works, and evolve your approach. With persistence, you’ll not only grow your TikTok following but also set yourself up for long-term success.

Not sure where to start? Use Minta's TikTok video generation feature to instantly build a catalogue of powerful marketing assets.

FAQ: How to Go Viral on TikTok

Let’s quickly cover some of the most commonly asked questions about how to go viral on TikTok.

What is the trick to going viral on TikTok?

The trick to going viral on TikTok is timing, engagement, and trends. Post consistently, use trending sounds and hashtags, and start your video with an engaging hook. TikTok’s algorithm favors videos that keep people watching and interacting, so focus on creating content that’s both entertaining and valuable.

How do I get my TikTok to go viral?

To get your TikTok to go viral, start by studying trending content and incorporating relevant hashtags and sounds. Post at peak times when your audience is most active, and encourage engagement by replying to comments or asking viewers to interact. Finally, experiment with different video lengths and styles to see what resonates best.

How many views do you need to go viral on TikTok?

On TikTok, a video is generally considered viral once it reaches 100,000 views or more. However, the exact number can vary depending on engagement, niche, and audience. Viral videos typically show rapid growth in views, likes, and shares within a short period.

How to get 1000 views on TikTok?

To reach 1000 views on TikTok, focus on using popular hashtags, trending sounds, and engaging visuals. Posting at times when your followers are most active also helps. Additionally, keep your content short and engaging to encourage replays, which TikTok’s algorithm favors for boosting views.

How to make your TikTok video go viral after posting?

To make your TikTok video go viral after posting, boost engagement by sharing it on other platforms like Instagram or Facebook. You can also reply to comments, encourage viewers to interact, and add trending hashtags in the caption. TikTok favors videos that continue to get likes, comments, and shares, so promoting your video after posting can increase its reach.

How long does it take for a TikTok to go viral?

A TikTok video can go viral within hours or even days after posting, depending on initial engagement. If your video quickly gains views, likes, and shares, TikTok’s algorithm may continue boosting it on the For You Page. However, some videos experience delayed virality, picking up traction weeks or even months later.