Unboxing Videos: The Ultimate Guide to Drive E-Commerce Sales

Want to know how to make an unboxing video that can drive e-commerce sales? Learn more about YouTube unboxing videos and discover useful tips.

Picture this: a package lands on your doorstep. You eye it suspiciously, knowing full well what’s inside (because, let’s be real, you tracked that thing like a detective on a high-profile case). Your fingers twitch with excitement. You rip off the tape, peel away the layers, and here it is — the grand reveal.

Now imagine experiencing this thrill vicariously through someone else — millions of times over. That’s the magic of unboxing videos. From tech gadgets to luxury sneakers, unboxing videos on YouTube have transformed from simple product showcases to full-blown cinematic experiences.

So, what makes these videos so hypnotic? Buckle up, because we’re about to break it all down, step by step — kind of like an unboxing video, but without the bubble wrap.

What Are YouTube Unboxing Videos, and Why Are They So Popular?

At their core, unboxing videos are exactly what they sound like: someone opening a product package on camera and sharing their reactions in real time. But let’s not downplay the drama here — this is theater.

These types of ugc videos work because they tap into a deep, primal part of our brains: anticipation. Think about it — why do people love opening presents, even when they know what’s inside? Why do we keep watching Marvel post-credit scenes like our lives depend on it? Because we love the suspense.

Take, for example, Marques Brownlee’s unboxing of an iPhone. The man could unbox a roll of duct tape and still make it compelling. And he’s not alone — millions flock to unboxing videos to see new tech, high-end fashion, or even… toys.

So, why are unboxing video so popular?

Authenticity reigns supreme – Unlike overly polished ads, unboxing videos are raw, unfiltered, and real. Think of them as the behind-the-scenes footage of the e-commerce world.
They’re the ultimate try-before-you-buy – Seeing a product in action helps remove buyer’s remorse before it even starts.
FOMO at its finest – Nothing stings more than seeing an influencer unbox a limited-edition sneaker that you missed out on.
ASMR appeal – The sound of crinkling plastic and smooth cardboard opening? Goosebumps.
It’s the perfect blend of consumerism and curiosity – We all love a good surprise. Combine that with a shopping addiction, and you’ve got a formula that will help your content go viral.

The Psychology Behind Unboxing Videos

If you’ve ever felt an inexplicable high while watching someone unwrap a brand-new PlayStation 5 Pro, you’re not alone. There’s actual science behind why unboxing videos are so satisfying.

The Power of Anticipation – Waiting for a product to be revealed is like waiting for a season finale cliffhanger — except, in this case, you’re rooting for packaging instead of fictional characters.
Social Validation – Seeing an influencer praise a product gives it instant credibility. If they love it, then surely, it must be worth your hard-earned cash.
Trust in First Impressions – Because these videos feel candid, audiences trust them more than traditional advertisements.
Desire for Ownership – Watching someone unbox a premium product makes us think, “Hey, I need that in my life too!”

Why Unboxing Videos Are Important for E-Commerce

Unboxing videos aren’t just the YouTube equivalent of watching someone else eat a slice of cake you wish you had. They’re a full-fledged e-commerce power move, and here’s why e-commerce brands need them:

1. They Reduce Return Rates

Ever ordered something online, only to realize when it arrives that it looks nothing like the ad?

One of the biggest nightmares for online retailers is dealing with product returns. Customers often return items because they don’t meet their expectations. Unboxing videos provide realistic previews of products, reducing the chance that customers will get a “surprise” they didn’t sign up for. Fewer surprises = fewer returns. It’s simple math.

2. They Create an Emotional Connection with the Product

Let’s be real — most online shopping experiences lack emotional engagement. There’s no sales associate to hype up your purchase, no music playing in the background, no touch-and-feel moment.

Now imagine an influencer unbox a product with the same reverence as Indiana Jones discovers a lost artifact. This is how you make content that people actually enjoy.

Suddenly, that basic coffee mug becomes THE coffee mug, and you need it immediately. Unboxing videos create desire, urgency, and hype — things important for e-commerce success.

3. They Turn Skeptical Shoppers into Believers

Customers get to see the product, its packaging, and how it works in real-time. When influencers confirm, “Yep, this isn’t a scam,” shoppers breathe a sigh of relief and hit Add to Cart.

4. They Extend Product Visibility Beyond Traditional Ads

Traditional ads fade into the abyss of the internet, but a well-optimized unboxing video? It sticks around. People keep watching and searching for them months — or even years — later. A single unboxing video can continue driving sales long after a brand’s paid campaign has run dry.

5. They Encourage User-Generated Content (UGC)

Unboxing videos don’t just live on influencer channels; they inspire everyday customers to share their own experiences. Many brands now encourage their buyers to post their own unboxings, turning them into mini-influencers and providing brands with valuable user-generated content that adds authenticity to their marketing.

6. They Make the Buying Experience Better

Don’t underestimate the power of presentation. Unboxing videos prove that a well-designed package can transform a basic product into something that feels premium. A stylish box, personalized note, or fun packaging detail? Luxury experience.

7. They Drive Social Media Engagement

Instagram Reels. TikTok trends. YouTube Shorts. Short-form unboxings are e-commerce dynamite. They’re quick, visual, and packed with potential to increase engagement. With the right sound, filter, or viral challenge, an unboxing video can take off fast and give brands plenty of exposure.

8. They Differentiate Brands in a Sea of Products

E-commerce competition is fierce, and brands need unique selling points to stand out. Unboxing videos allow brands to do that by showcasing what makes them different. Whether it’s unique packaging, quirky product design, or an unexpected surprise inside the box, the unboxing moment gives brands an edge over the competition.

How Unboxing Videos Influence E-Commerce Sales

Brands aren’t investing in unboxing videos just for fun (though, let’s be honest, it does look fun). These videos translate directly into cold, hard cash.

According to surveys, over 62% of consumers watch videos (unboxing ones included) before making a purchase. That’s not just a random number — it’s proof that buyers want to see the goods before they commit.

Here’s how unboxing videos can turn casual viewers into paying customers:

They build trust – Seeing someone handle a product in real-time eliminates doubts about quality. Moreover, sometimes viewers just need to see the real size and color of the product on real footage, instead of trying to guess it after watching a marketing ad.
Engagement skyrockets – Unboxing videos are easy to interact with. Viewers can send them to their friends just to say “hey, look how cool this looks” or comment about their wish to purchase it in the future. And more likes, comments, and shares = higher visibility on YouTube’s algorithm.
They drive impulse buys – Ever seen something unboxed and immediately Googled “where to buy [insert product name]”? There’s no point in lying: even yours truly wanted to purchase SHEGLAM’s Harry Potter makeup set after watching an unboxing video.
They’re SEO gold – Unboxing videos rank high in search results, thanks to keywords like best gaming mouse unboxing or luxury handbag first look.
They create brand hype – Pair an influencer with a trending product, and BOOM — you’ve got yourself a viral campaign.

Remember PewDiePie’s gaming gear unboxings? He doesn’t just unbox products — he makes them look legendary and leaves his subscribers no choice: they have to have it, too.

Types of Unboxing Videos

Although it might seem like there’s nothing to talk about when it comes to unboxing video types, it’s not entirely true. They can be more than just an influencer opening a box and showing their viewers what’s inside. So let’s take a look at some of the most popular kinds of unboxing videos:

1. Tech Unboxings

Tech unboxings are the Super Bowl of YouTube unboxings. These videos dive deep into the latest gadgets, showing off design, features, and performance.

Who watches them? Gadget geeks, early adopters, and casual viewers who just want to see a $2000 laptop.
What makes them great? Comparisons, real-world tests, and sleek camera work. Moreover, they can also be treated like a tech news source; viewers find out what gadgets have come out recently.

For example, Unbox Therapy’s tech reviews make even a USB cable look dramatic.

2. Luxury & Fashion Unboxings

These unboxings focus on style, status, and slow-motion shots of premium packaging.

Who watches them? Fashionistas, luxury collectors, and those who enjoy a little vicarious retail therapy.
What makes them great? Elegant presentation, high-end visuals, and detailed reviews of craftsmanship.

Ever seen Lydia Millen’s high-fashion handbag unboxings that could easily pass as Vogue commercials?

3. Subscription Box Unboxings

Mystery, variety, and the joy of surprise make these videos bingeworthy.

Who watches them? People who love the thrill of not knowing what they’re getting.
What makes them great? Honest reactions, value breakdowns, and fun themes.

4. ASMR Unboxings

ASMR videos have gained traction in recent years, and not just in the world of unboxing videos. Some people now watch video content for the sound experience alone.

Who watches them? ASMR fans, stress relievers, and people who enjoy the subtle art of packaging appreciation.
What makes them great? Minimal talking, crisp sound effects, and a weirdly satisfying experience.

How to Make an Unboxing Video That Is Works

We’ve already discussed the phenomenon of unboxing videos, their influence, popularity, and types. However, one question remains: what should a successful unboxing video be like?

1. High-Quality Filming

Your camera quality shouldn’t look like it came from a 2007 flip phone. Visuals are responsible for a big portion of a video’s success. If your content doesn’t look good, hardly anyone will watch it.

That’s why we recommend going for a professional camera that allows you to film in 1080p or, even better, 4K. Moreover, if you strive for the best results, having at least basic lighting equipment and a stabilizer is also a great idea.

It’s also a good idea to think about framing when choosing your shots. For example, if you want to repurpose your content from YouTube to Instagram, you need to make sure that the cropped version fits inside the Instagram safe zone.

2. Video Editing

Video creation doesn’t end with filming; it’s time to edit the footage now.

Unboxing videos don’t always need an excessive amount of editing, but doing some basic tricks like cutting and trimming your clips, adding simple titles, transitions, and effects will do wonders for your content and its success.

Use a video editor for PC to remove awkward pauses and unnecessary footage, add some text to introduce the product you’re unboxing or provide more details about it, and include a couple of fade-ins or zooms to make everything flow smoothly.

💡Pro Tip: When choosing a video editor, go for user-friendly software with a set of built-in presets and templates. This will save you tons of time and effort.

3. Authentic Reactions

No one trusts a reaction faker. If you’re unboxing socks, don’t act like you just won an Oscar.

It doesn’t mean you have to tone it down all the time: if you’ve just received the newest gadget that you’ve always dreamed of having, let the audience feel your excitement. However, remember that you have to be honest. Trust us, most viewers can feel when they’re being toyed with.

4. Engaging Commentary

When it’s not ASMR content, your commentary matters. Share your (genuine) thoughts about the product, comment on its packaging, point out interesting details, add extra information, and don’t forget about humor. If you can make an unboxing video funny, you’ve already won.

5. SEO Optimization

Fancy packaging means nothing if no one can find your video. Don’t forget to include relevant keywords in the video title and description. Avoid spamming them and using clickbait titles, though, since this will lead to you losing your audience’s trust. No one liked being lied to.

6. Structure Matters

Don’t just rip open a box and mumble — set the stage, tell a story, and make it fun.

A good idea is to write a short script or outline a plan before you hit record. Don’t be shy to get a couple of jokes ready before filming. But don’t overdo it, since, as we’ve said, authenticity matters a lot when it comes to unboxing videos. To cut it short, try to find the perfect balance between genuine reactions and scripted content.

6 Unboxing Video Examples That Drive Sales

1. Google Pixel Watch Unboxing by Tim Schofield

Tim gives you the kind of review you'd want from a friend—straight to the point, no fluff, and super helpful. He doesn’t just show off the Pixel Watch; he walks you through its features with an easygoing, “here’s what you actually need to know” vibe. Bonus points for crisp visuals that make every detail pop.

2. August Beauty Unboxing: Scentbird and Glossybox

This video turns unboxing into a mini beauty adventure. Each product gets its moment in the spotlight, and the review feels like a casual chat with your beauty-obsessed bestie. No overwhelming info dumps—just pure “should I add this to my routine?” gold.

3. Apple iPhone 14 Pro Max Unboxing by Trending Reviews

There’s something about an iPhone unboxing that just hits different, and this one is no exception. The lighting? Perfect. The angles? Chef’s kiss. Trending Reviews balances excitement with practicality, making this a must-watch for anyone debating an upgrade.

4. Short Story Box Petite Fashion Unboxing & Try-On

Not only do we get an unboxing, but we see how the outfits actually fit—huge win. The video keeps things fun and light, showing off the curated styles without making it feel like a staged fashion show. Super helpful for anyone considering a subscription box.

5. New Makeup & Skincare: PR Unboxing

This PR unboxing is like a backstage pass to the latest beauty drops. The creator’s excitement is contagious, making you feel like you’re discovering these products right alongside them. Plus, they give just the right amount of detail—no information overload, just quick, helpful insights that help viewers decide which products are worth trying.

6. Samsung Galaxy Z Flip 4 Unboxing by Zollotech

This isn’t just an unboxing—it’s a full-on tech tour. Zollotech doesn’t just pull the Flip 4 out of the box; he breaks down everything inside and gives you an instant feel for how this futuristic foldable actually works in real life. No marketing fluff, just solid insights.

Create Unboxing Videos for YouTube Today!

Unboxing videos aren’t just about opening packages — they’re a storytelling masterpiece wrapped in bubble wrap. They create suspense, engage audiences, and, most importantly, sell products like crazy.

So, whether you’re a brand looking to generate buzz or an aspiring YouTuber hoping to go viral — get that camera rolling. Who knows? Your next unboxing video could be the next YouTube sensation.

Author bio: Victoria Greywing, a content manager at an Movavi, brings a wealth of expertise in video production, video marketing, and YouTube promotion. Through her proficiency, she delivers expert content, providing valuable insights.